You can’t literally see the teams of designers, research and development, or the number of months it took to make a pair of DITA frames. But you will always feel its presence when you hold it in your hands. Which is why DITA’s design and manufacturing standards are regarded as the benchmark by which all other luxury eyewear brands are judged.
Founded in 1995, DITA reinvented eyewear by transcending its conventions, creating a discreet luxury with product ranging from bold character frames to new interpretations of timeless shapes through innovative technology. With over 20 years in design and partners at the highest levels of manufacturing, DITA’s expertise is unparalleled, earning a coveted reputation as a true leader in optical innovation.
DITA has had the unique pleasure of serving the world’s most discerning clientele, challenging the old guard and forging singular relationships within culture, style, sport and entertainment; affirming the brand’s position as individual as the product it creates.
Concept of the brand
Design that finds beauty in purpose.
Craftmanship that celebrates the unseen.
Culture that transcends convention.
From innovating ultra-thin acetates in the DITA-FEATHERLIGHT collection, to our stainless-steel metal core lamination technique found in DITA-LAMINATE, or the character frames defined within the DITA-SERIES collection, the list of DITA’s innovations in eyewear is unrivalled, offering a vision for the future as memorable as its past.