The DNA of Irresistor
Convergence: the creation of innovative values via convergence. Generally, convergence means to combine the different elements and attempt a new one above the limit. The DNA of Irresistor is to create brand new innovative and practical values. The brand makes its collections something different and leads a futuristic trend based on a great variety of research and development.
Conceptualization: reinterpretation and conversion of the viewpoint. Irresistor does not only design but means to interpret and satisfy the customer’s needs. Breaking away from the common ideas, we reinterpret the original ideas and forms.
Styledge: Style + cutting edge = NU knowledge of style Irresistor’sdesignidentityfromconvergenceandconceptualization is to suggest various and creative ’style agenda’, throughout fashion, designindustryandlifestyleunderthekeytraitoffuturistic modernism. With the concept of ‘blended soul’ we reinterpret the history, culture and lifestyle from a different point of view and that is Irresistor’s philosophy.