“There’s no business like the optical show business. For us, it’s always more than just selling eyeglasses. It’s about emotions that people like to express – as on the stage.
And, of course, all revolves about being who you are. That is what Frost stands for: authentic and pure for sure, that’s our open secret behind the scenes. We just live our own lifestyle, 365 days a year, and offer visible possibilities to individualistic people. The collection is the result of passion and obsession for design and colors. The escape from the ordinary is what we communicate in what we do when we do how we do.
All we need is love and all you need is “Frost” – try it. Everything in the world is changing at all times, but my initial hairstyle is a constant iconic look as well as the identity of myself and my products since more than twenty years. We know where we come from and never lose the intention of why we’re here. That’s how the “Frost” show will go on: with moments full of happiness and good vibes!”