“Years ago I read an anthological collection by Paul Éluard that I liked a lot, it was called Les Yeux Fertiles. It contained a movement of fervent creative research. In the work there were Picasso’s eyes in a poem dedicated to him, Surrealism, Breton’s research, the dream.

One day, wandering through the streets of Paris, while I was thinking about the name to give my magazine, I came across an art gallery whose name was precisely Les Yeux Fertiles.
It seemed to me a circumstance wanted by fate. However, I could not choose such a long name, so I opted for the acronym LYF.

I liked the idea of a magazine, though focused on eyewear, with a strong connotation linked to literature, art, constant creative research.
The name is the emblem of a sensitive and active gaze, referring to the exuberant aspect of life that is expressed in the variety of artistic creation.

LYF is a container including multiple worlds, personalities, ways of thinking.
It has been defined as the ‘holy book of eyewear’, probably due to the research we do in this sector, to the selection of the brands we choose to collaborate with and to tell about.

Those who wear a certain kind of glasses, have a specific taste and culture that are reflected in the way they dress, in which they furnish their homes, in their lifestyle. They love art, photography, they are curious, always
looking for something that broadens their horizons, that satisfies their aesthetic sense, their way of life. Of course those are LYF’s typical readers.”

Taken from an interview with Cristina Frasca