“As a young girl, I read an anthology by Paul Éluard, Les Yeux Fertiles – it captured a movement with a fervent creative quest: fertile eyes, gazes from which dreams take root. A dance of words and visions, an echo of Picasso, the breath of Surrealism, the whisper of Breton, and the enchantment of dreams becoming reality.

Years later, wandering through the streets of Paris in search of a name for my magazine, destiny led me to a gallery bearing that very name: Les Yeux Fertiles.
A sign, an invitation to look beyond. And so LYF was born – a brief acronym, yet dense with meaning.
LYF is the reflection of a curious, ardent gaze. A journey through art, literature, and explorations of the world of eyewear, considered not merely as a tool, but as an extension of the soul: metaphors of vision, instruments for reading reality, lenses that refract contemporary culture and identity.
LYF narrates research-driven eyewear through a perspective that transcends the industry, exploring the connections between form, identity, and beauty.
Within its pages, worlds, voices, and currents intertwine – a mosaic of passions and thoughts.

It is the sacred book of eyewear: a bold, avant-garde project that weaves together the voices of artists, designers, and emerging talents, generating an open dialogue with distant creative universes. A ‘co-vision’, as its founder likes to call it – a way of seeing that unites disciplines and sensibilities, allowing the exploration of territories and markets once unimaginable.
Those who choose LYF live with poetry: they wear art, furnish dreams, and breathe beauty. Seekers of horizons, lovers of light and form, travelers of aesthetics.”

Taken from an interview with Cristina Frasca